PHD has expanded its remit of the Fitness and Lifestyle Group account to include the likes of Goodlife Health Clubs and Barry’s Boot Camp.
The media agency won the consolidated Fitness First account last year, with this expansion extending the portfolio to Goodlife, Barry’s, Arena Fitness, Hypoxi, Jetts Australia and Jetts New Zealand, Zap Fitness 24/7 and the Kubofit app.
Spark Foundry previously handled media for Goodlife, Arena, and Hypoxi, while PMG will retain the account for Loup, another of the group’s brands.
“PHD was appointed based on their expertise in strategic planning and optimisation of a house of brands portfolio,” said the group’s chief customer officer, Kristin Carlos.
“They were also perfect fit from a cultural point of view and we are really looking forward to a long term partnership with them.”
PHD business director, Lucas Higgins, added that the team is “looking forward to building on this existing relationship and working with Asia Pacific’s leading health and wellness group”.
“As a data-driven performance media team we are utilising leading digital data and tech solutions such as Salesforce Marketing Cloud to help FLG activate their demand generation and we’re driving best practice across their group,” Higgins said.
Mark Jarrett, the agency’s managing director, added: “Fitness First has been a fantastic partner to have over the last 18 months, we’re extremely pleased to be extending this relationship across the FLG group. Our focus on delivering smarter thinking for our existing clients has really shone through in this expansion of our remit.”